A2 Business Homework for Thursday 12th September
Assess whether it is appropriate for McDonalds to develop
corporate objectives from their ‘mission’ and ‘vision’. [12]
Start with a definition.
Remember, assess questions have to be two sided.
Yes: puts the focus of the objective firmly in the interests of the customer.
'Inspired people': the objective should consider the needs of the staff.
No: McDonalds is owned by shareholders.
Therefore business objectives must be focused on maximising profit.
The mission or values do not take into account the external environment.
Conclusion, with your judgement. Needs to be a small paragraph.
Start with a definition.
Remember, assess questions have to be two sided.
Yes: puts the focus of the objective firmly in the interests of the customer.
'Inspired people': the objective should consider the needs of the staff.
No: McDonalds is owned by shareholders.
Therefore business objectives must be focused on maximising profit.
The mission or values do not take into account the external environment.
Conclusion, with your judgement. Needs to be a small paragraph.
