Sunday, 23 April 2017

Assessment of a Country as a Market


Factors to consider:


1.Levels and growth of disposable income.

Disposable income is the amount of money a person has left over after paying essential expenses.


Chinese consumers have more money to buy goods or services or increase their savings.

Tyrrells crisps enters international markets. Details here.

2. Ease of doing business.

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What were the ten indicators that the World Bank used to rank countries in terms of ease of doing Business?

3. Infrastructure

Infrastructure is the fundamental facilities and systems serving an area.



It typically includes technical structures such as roads, other transport systems and telecommunications (including Internet 
connectivity and broadband speeds).

A delay or failure to deliver due to poor infrastructure can lead to lost sales and increased costs.

With huge revenues from oil and a good location Dubai has heavily invested in infrastructure.


4. Political stability

A country with a stable political climate climate will be more attractive to international business.

Other political factors to consider:

Governments attitudes toward regulation and taxation

Border conflicts.

Results of elections or referendums.


Threats from terrorism.

Levels of political corruption.

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5. Exchange rates.

The exchange rate is the price of one currency against another.


A business looking to expand abroad would want to think about the relationship between its home currency and the currency of the country it wants to trade with.

Doing business in Russia. Click on the picture: