McDonald’s global sales drop 7% as fast-food giant struggles to keep customers attracted to new chains like Shake Shack and Chipotle.
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McDonald’s chief executive steps down after sales slump. Click on the picture.
McDonald's sales slump: what's on the menu for the new boss?
Steve Easterbrook had his work cut out for him when he takes over as chief executive at the fast-food chain in March 2015.
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McDonald’s has a reputation for paying its staff poorly.
The company has been hit by protests from workers, many of whom earn the minimum wage despite being with the company for years.
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If you were the new chief executive what would your strategy be?
Technology:
Innovative menu changes:
Refreshing the brand: More lovin'....
An interesting criticism of this rebranding. Details here.
The links in this article are very informative.
An interesting criticism of this rebranding. Details here.
The links in this article are very informative.
tutor2u page on McDonalds. Click here.
