Political, Economic, Social, Technological, Legal, and Environmental analysis:
A management method that examines the effect that events or influences from outside the business may have on the performance of the organisation.
Advantages and disadvantages of using a PESTLE analysis here.
Starbucks and Pestle:
Political factors:
More details here.
Economic factors:
Social factors:
Technological factors:
Legal factors:
Environmental factors:
Howard Schultz:
Click on the logo for a SWOT analysis:
